When it comes to beauty, fashion, fitness and wellness, you might not find more multidimensional threat than Alexis Wolfer. Since founding The Beauty Bean in 2010 (Forbes Magazine Top 10 Women’s Lifestyle Websites), she has been on NBC, CBS, ABC, FOX, Today Show, E!, The Doctors, Oprah.com and Teen Vogue just to name a few. With a new book in stores worldwide, it seems like this is just the beginning of Alexis’s amazing career. I was blessed to get a phone interview with Alexis recently, and it was truly a pleasure. From her vibrant personality to her down-to-earth, creative beauty techniques, this question & answer is a must read for any fans, supporters or beauty & fitness lovers.
TheBeautyBean.com has been very successful. What led you to create TheBeautyBean.com?
So TheBeautyBean.com really came from my desire for a Women’s media platform that would be positive and empowering instead of predicated on this idea of having to make women feel crappy about themselves in order to sell them things. I just felt like women were above that and smarter than that. I have my Masters in Human Rights & Women’s Studies from Columbia and a background in Women’s lifestyle editorial.
In grad school when I wrote my graduation school thesis on women’s magazines and their influence on body image & eating disorders, which was something I have troubled with in my past and I just felt like there had to be a better way. My thesis kind of became the business model for the Beauty Bean and that was about 6 years ago now.
Explain how you got your nickname the Female Beauty MacGyver.
I’ve always kind of headed to my kitchen or experimented with beauty remedies & recipes, particularly those using food. It’s what led me to write my first book “The Recipe for Radiance”. That was the nickname that Access Hollywood had actually given me when I was sharing some DIY beauty remedies with them and showing them how they could make beauty solutions all using food in their kitchen.
Your new book The Recipe for Radiance: Discover Beauty’s Best-Kept Secrets in Your Kitchen is available now worldwide. Why is it a must-read for anyone to improve their beauty routine?
The Recipe for Radiance really gives women all of the tools they need in order to support their nature beauty inside and out. It’s half recipes that promote beauty from within, so food recipes that you’re going to cook in your kitchen and eat that support your beauty, and half recipes for topical homemade remedies all using food, so things like body scrubs, fface masks and hair masks.
Our skin is our body’s largest organ. Everything that we eat creates all of the cells that create our skin and our hair and our nails, and when you’re not eating well your beauty routine is going to suffer also. So I think a lot of women end up being on these diets thinking that when you lose weight that that’s going to be beautiful, when really that’s really counter to everything. When you’re crash dieting your skin is sallow, your hair might be falling out, but really eating in a way that supports your beauty is one of the best ways to really boost your radiance from the inside out.
Listen to the full answer here:
What is one thing that you would love to tell your fans that they probably wouldn’t know by following you online?
Ooohh..Umm..probably I don’t really wear very much make up, and I have a pretty simple skincare routine. I think people think because I work in the beauty industry or that this is my life, that I’m extraordinarily high maintenance, *laughs* and it’s kind of the opposite of that which I always find interesting. I find it particularly interesting that a lot of the PD editors that I’m friendly with are also the same way, you know, put a lot of the focus on diet and skincare and being healthy, but a lot less of a focus on makeup and, you know, spending hours on doing your hair etc.. That’s not to say if you enjoy those things like by all means go for it, but, currently talking to you I’m wearing sweatpants and my hair is in a bun *laughs*, you know, I’m considerably less high-maintenance then most of you probably think.
What has been the most rewarding moment of your career so far?
I’m torn between…The second year that The Beauty Bean was created we were named to Forbes Magazine’s Top 10 Lifestyle Websites for Women and that was a really powerful moment of realizing that not only were we getting fans, but also the industry was starting to take notice of what we were doing and that was really rewarding; And then when my book came out I went to the Barnes & Noble in New York and I was there for the launch. It was the first time I had seen the book on the shelf and that was really really rewarding.
Who are some of your favorite music artists at the moment?
I’ve been really loving the new Dawes album; And then, I’ve recently been introduced to the War on Drugs and Volcano Choir, and they’ve quickly become part of my rotation. I have very different music that I listen to when I work out, usually like some sort of 80’s grunge or early 90’s grunge. But, when I’m working or writing I find that those artists are kind of my go-to’s right now.
What are your goals for 2015 and beyond?
I’m currently writing a second book that’s gonna be called “The Radiant Bride” and that’s gonna come out in December of 2015. It’s a bridal beauty book that’s going to take women from engagement to honeymoon with their beauty diet and their fitness routine and picking the most flattering dress, and all those things that women want to feel and look their best on their wedding day. That’s really been my focus right now. I am also always looking to expand the beauty bean and continue to see other opportunities for me to connect with people and help them in whatever way I can help.
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